Mission Statement
The mission statement of Starbucks is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” and they elaborate more by including their principles.

Our Coffee
It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

Our Partners
We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Our Customers
When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

Our Stores
When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.
Our Neighborhood
Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.

Our Shareholders
We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.

Starbuck’s mission statement clearly states who they presently are and their reason/purpose for existence. From the perspective of the 7 P’s of marketing (product, place, price, promotion, physical evidence and people) it seems they aren’t focusing on only the consumer but focusing on connecting each element that makes up their business as a whole. They target six of the seven marketing strategies (product, place, people, physical evidence, promotion, processes) highlighting that they are trying to create a strong business from every department. It is clear that they as a company are thinking about how they can improve and keeping the expectations of the brand high.

                                                                              Works Cited

"Global Responsibility Report Goals & Progress 2011." Starbucks Coffee Company. N.p., n.d. Web. 22 Sept. 2012.

"Our Starbucks Mission Statement." Starbucks Coffee Company. N.p., n.d. Web. 22 Sept. 2012.

Starbucks Cooperation Annual 2011 Report. Annual Report. N.p., 2 Oct. 2011. Web. 22 Sept. 2012.

According to Starbuck’s annual report 2011 their objective is “to maintain Starbucks standing as one of the most recognized and respected brands in the world.” They plan to achieve the respect and to be recognized through the use of ethnical sourcing and environment stewardship. If the company uses ethnical sourcing the consumer would be more appealed to purchase from Starbucks because they know that it is reliable and the people are fairly paid for the coffee beans. This also applies to the company being environmentally aware because it is a very important issue that impacts the world and once again is another factor that allows the consumer to appeal to the products from Starbucks more. Their tactic is to promote and advertise their use of ethically sourced products to their customers and environmentally print on their products (cups, tissues, cup sleeves, bag) that they are environmentally friendly this serving as a constant reminder that they are environmentally aware.

Starbuck’s retail objective is “to be the leading retailer and brand of coffee in each of our target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience. “ Their strategy is to “expand [the] global retail business to increase [the] market share in a disciplined manner, by selectively opening additional stores in new and existing markets, as well as increasing sales in existing stores, to support [the] long-term strategic objective” as well as having “superior customer service as well as clean and well-maintained company-operated stores that reflect the personalities of the communities in which they operate, thereby building a high degree of customer loyalty.” Their tactics would be to create new and innovating products to create a loyal customer supporting the strategy.

Importance of Objectives in Managing Your Organization
Setting out these objectives for their company creates a common long-term goal to work towards rather than each department having their own goal. This also promotes new ideas on how to improve their company in order “to maintain Starbucks standing as one of the most recognized and respected brands in the world.”

Charity pot is a product/charity created by Lush used to raise money to be donated to other grassroots charities. 100% of the price of the product (excluding tax) is donated to the selected grassroot charity and it was created on october 2007. The product that is sold is a lotion with scents of geranium and ylang ylang, if interested do purchase one as it helps grassroot worthy organizations and projects.
Link: http://www.lushusa.com/Charity-Pot/02674,en_US,pd.html

Since Lush/Charity pot supports many other charities (which can be found under: http://charitypot.lush.com/charities/) it means that the charity continues to change. I think that Lush chose to donate to switch charities every now and then is so that each grassroot charity/organization has a chance to be donated to. For example, "Local Matter" is a non-for profit organization the charity supports where this organization's mission is to revolutionize the food system in Ohio. I think they chose this organization because it is something that would impact a community, make a difference and the organization would bring awareness to the importance of a food system.

http://charitypot.lush.com/our-mission/

Due to the fact of the uniqueness of the store "Lush" there isn't a public sector business that competes with Lush giving them the upper hand in the handmade bath products business. Since Lush is an independent company and part of the private sector they don't receive any support from the public sector, a large contributing factor is that the store Lush isn't originally based in Hong Kong.