Product Orientation
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The company's focus is on the skills, knowledge and system of their products, it's allows the company to focus on quality safety and investing in newer technologies to make their products better.
They try to create unique products that no other company however there is more risk to this method since not everyone would be into the product once released.
- Product research
- Product Testing
- Product focus
They try to create unique products that no other company however there is more risk to this method since not everyone would be into the product once released.
Market Orientation
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Base their products, activities, services on:
Market orientation is based on what the customer wants who they would market the product to so they could anticipate the amount of product needed to produce. This is often the safer choice for the company when developing a new product.
- The need and wants of their customers (customer focus)
- Market research
- Market testing
Market orientation is based on what the customer wants who they would market the product to so they could anticipate the amount of product needed to produce. This is often the safer choice for the company when developing a new product.
According to the website business case studies (UK) companies
Read more: http://businesscasestudies.co.uk/business-theory/operations/market-and-product-orientation.html#ixzz2FOqRMSQx
- carry out market research into what consumers want
- organise product research in line with the results of market research
- constantly engage in qualitative market research to find out what focus groups of customers think of new ideas
- test market new products in smaller market areas before launching them onto a wider market
- evaluate ongoing customer perception of goods and services, in order to make improvements to technologies and product offerings.
Read more: http://businesscasestudies.co.uk/business-theory/operations/market-and-product-orientation.html#ixzz2FOqRMSQx