Cadbury India records 40% growth on aggressive marketing drive
Sagar Malviya & Maulik Vyas, ET Bureau Jan 4, 2012, 07.22AM IST
Economic:
This article speaks about how Cadbury's sales and profit has increased in India, in 2009 it was about 20%, 2010 30% and 2011 it was 40% here we can see the profit trend increase. According to "branding expert and Nobby Brand Architects Founder and CEO Nabunkur Gupta" Cadbury's acquisition by Kraft has improved it's distribution around the world. This would slightly impact the Ferrero company because that means that on a global scale Cadbury is earning more profit than Ferrero and since they have become more competitive that means the Ferrero company would have to also become more competitive.
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