Hershey's decision for India being it's primary target as they internationally expand has made them very successful. The retail sales have been predicted to increase by 16% or about 320 million dollars since 2011 meaning sale would be above 2.3 billion. The article mentions that though the percentage of Hershey's part in India's confessionary rate is high, Ferrero though small (2%) still poses as a potential competitive threat to Hershey. Ferrero it seems has made an interest in india as they have purchased a plant of 100 kilometers in Pune. It seems that Hershey is on the track to success and this would impact the Ferrero company since gaining global recognition allows more products to be sold worldwide whilst gaining more profit for the company.
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