This article relates to the political aspect of PEST because it speaks about the consumer protection in the sense of sourcing for the best ingredients, ensuring product safety and advertising the food nutrition that is in the Ferrero products. The article notes that eggs are free range and the sugar is non-gm meaning the ingredients aren't genetically moditfied. The company shows a concern on the consumer health thus showing that they are a responsible business. With the new change the consumers will be willing to purchase the product and in turn the profits in the company would increased.
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