In this article it speaks about the French senate approving the Nutella Tax which will result in quadrupling the tax on palm oil the current tax is 100 euros but after the tax it would be calculated to be around 400 euros. The complains and protests mainly come from palm oil companies in places like Malaysia and the Ivory Coast. The aim for this approved tax is to decrease the consumption amount of the saturated fat in found in Nutella from the palm oil. Though it has been approved by the French senate it still has to be voted on by the senate and the lower house. The impact this has on the company itself would only be a minor threat as Nutella is world famous, is used almost everyday in children's breakfasts and has many loyal users. The issues that may arise is that customers might question the quality and prices however as the article states only about 6 cents would be added to the cost of one kilogram of Nutella. The head of the french division of Nutella has stated in a parisian newspapers that they would not modify the Nutella recipe leading to the idea that this would not affect them.
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