Hershey has recently released a new line of chocolates based on the plans from the beginning of 2012 to use only 100% certified chocolate meaning sourcing farmers that have met the sustainable standards. Their newly launched line named "Bliss" came from the target inspiration "Raise the Bar, Hershey Coalition" in an effort to highlight the suppliers of Hershey's allegedly poor working conditions of cocoa farmers. Hershey plans to use 100% certified cocoa by 2020. This would affect the Ferrero company because customers might purchase the Hershey Bliss chocolate as they know it support the environment and helps the cocoa farmers thus leaving the Ferrero company's profit to possibly decrease compared to Hershey. The Hershey company would also be advertised as a rainforest alliance partnership company meaning more positive media and thus raising sales as it is a world known organization.
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