The Forbes article highlight the new 300 million dollar factory that has just been unveiled which has the state of the art new technology that will allow Hershey kisses to be produced 24 hours a day. While automation happens in the new factory 700 of 4800 pennsylvanian employees will be trained to run the new factory. Though it would be cheaper to produce chocolate in other countries the access to the ingredient of fresh milk holds value to Hershey so it would be best to stay within the states. They also believe in short commutes for the product's journey to the retailers too. Employing this new technology allows them to use a propriety system when candy season comes along so they know how much of each product retailers should receive. Hershey having this in their backpocket proves to a problem to Ferrero because at the same time it means that Ferrero's technology isn't being updated and the they might begin to lose profit without the use of the propriety system since they could be saving millions if not billions
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