1. Promotion
Ferrero should consider on having more promotions like they do with the Kinder Surprise (three in a box) and the different size of Ferrero Rocher boxes so customers would be more likely to choose Ferrero branded items over other brands.
2. People
Though Ferrero have built a good reputation with different variations of chocolates in an effort to cover different target audiences I think they should try to bring some of the chocolate products to different age groups that weren't intended for the product.
3. Product
For the Kinder Surprise for example they could place toys that are more relatable to the target audience or to a wider target audience (in response to above #2).
Ferrero should consider on having more promotions like they do with the Kinder Surprise (three in a box) and the different size of Ferrero Rocher boxes so customers would be more likely to choose Ferrero branded items over other brands.
2. People
Though Ferrero have built a good reputation with different variations of chocolates in an effort to cover different target audiences I think they should try to bring some of the chocolate products to different age groups that weren't intended for the product.
3. Product
For the Kinder Surprise for example they could place toys that are more relatable to the target audience or to a wider target audience (in response to above #2).
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